Imao sam priliku da odgledam fenomenalne kratke filmove/reklame koje je BMW snimo zbog marketinske kampanje. u svakom filmu koji ima odredjeni zaplet nalazi se neki od automobila marke BMW M5, M3, X5...
sta mislite o ovakvim filmovima i sta mislite kako to utice na vas odnosno okolinu.
Tu su sad i oni filmovi sa citroenom transformers, reno clio mtv i sigurno jos nesto ali ne mogu da se setim.
evo i opisa o onim filmovima sa BMW-ovim reklamama.
BMW films
The BMW film series The Hire began as a series of five short films (each about eight minutes long) produced for the Internet in summer 2001. The films were directed by popular and aspiring directors. All starred Clive Owen as "The Driver". Of course, each film's story highlighted the performance aspects of various BMW automobiles. The first five films, as well as the Ben Younger-directed interludes, were executive-produced by David Fincher.Contents
History
The series proved to be immensely popular, and BMW produced a free DVD of the series, including extra features, which was available to BMW owners through the owners circle on the companies website. At first, the DVD was not even marketed. A few copies were distributed to some BMW dealerships and automobile magazines, but they were in limited supply. Many dealerships had no idea that BMW had even made promotional films. To request a DVD from BMW's site, one had to visit the help center of the BMW Films site and email one's mailing address to the webmaster. Copies were slow to arrive at first, and as the method of obtaining the disc was spread solely by word of mouth, copies were highly prized. Discs were sold for large sums on eBay. Later, BMW sold the DVD directly through their website and a telephone number.
The first few pressings of the disc included all five films, but subsequent issues did not include The Follow because of rights issues (it is rumored that Forest Whitaker approved the film only for Internet distribution, not for any other venue).
After the films' success, BMW produced three more films in 2002, this time executive produced by brothers Ridley and Tony Scott, and called them "Season 2". All three featured BMW's newly introduced Z4 roadster, and Clive Owen returned as The Driver.
BMW sold a DVD compilation of all eight films, including The Follow, for a nominal shipping fee (which was identical for any shipping address worldwide) via the BMW Films website. The films are no longer available (the distribution ended October 21st, 2005), However they are still viewable by the website YouTube[1].
Dark Horse Comics has published a comic adaptation based on the main character of the films.
Details
The first five BMW films:
Ambush
Directed by John Frankenheimer
Featured the BMW 7-Series
Chosen
Directed by Ang Lee
Featured the BMW 5-Series
The Follow
Directed by Wong Kar-wai
Featured the BMW 3-Series and the Z3 roadster
Star
Directed by Guy Ritchie (Madonna, as "The Star", is uncredited)
Featured the BMW M5
Powder Keg
Directed by Alejandro González I?árritu
Featured the BMW X5
The next three films:
Hostage
Directed by John Woo
Ticker
Directed by Joe Carnahan
Beat The Devil
Directed by Tony Scott
Nissan
Nissan tried to capitalize on the popularity of the BMW films by producing their own short film featuring their newly reintroduced 350Z. The film was titled The Run and was directed by John Bruno (also worked on True Lies, The Abyss and Terminator 2: Judgment Day). The film was shown in theaters before feature films in November 2002. It was deeply influenced by underground racing classics such as Getaway in Stockholm, which feature car mounted cameras as a high performance vechile speeds through a tight and stone paved European city in twilight. Nissan offered a DVD of the film for $9.95. However, The Run was never as popular as the BMW films.
Influences
The Transporter (2002), starring Jason Statham was based on the BMW's The Hire (Statham's character, Frank Martin, drove a 1999 BMW 750i in the first movie, and an Audi A8L W12 in the 2005 sequel)
sta mislite o ovakvim filmovima i sta mislite kako to utice na vas odnosno okolinu.
Tu su sad i oni filmovi sa citroenom transformers, reno clio mtv i sigurno jos nesto ali ne mogu da se setim.
evo i opisa o onim filmovima sa BMW-ovim reklamama.
BMW films
The BMW film series The Hire began as a series of five short films (each about eight minutes long) produced for the Internet in summer 2001. The films were directed by popular and aspiring directors. All starred Clive Owen as "The Driver". Of course, each film's story highlighted the performance aspects of various BMW automobiles. The first five films, as well as the Ben Younger-directed interludes, were executive-produced by David Fincher.Contents
History
The series proved to be immensely popular, and BMW produced a free DVD of the series, including extra features, which was available to BMW owners through the owners circle on the companies website. At first, the DVD was not even marketed. A few copies were distributed to some BMW dealerships and automobile magazines, but they were in limited supply. Many dealerships had no idea that BMW had even made promotional films. To request a DVD from BMW's site, one had to visit the help center of the BMW Films site and email one's mailing address to the webmaster. Copies were slow to arrive at first, and as the method of obtaining the disc was spread solely by word of mouth, copies were highly prized. Discs were sold for large sums on eBay. Later, BMW sold the DVD directly through their website and a telephone number.
The first few pressings of the disc included all five films, but subsequent issues did not include The Follow because of rights issues (it is rumored that Forest Whitaker approved the film only for Internet distribution, not for any other venue).
After the films' success, BMW produced three more films in 2002, this time executive produced by brothers Ridley and Tony Scott, and called them "Season 2". All three featured BMW's newly introduced Z4 roadster, and Clive Owen returned as The Driver.
BMW sold a DVD compilation of all eight films, including The Follow, for a nominal shipping fee (which was identical for any shipping address worldwide) via the BMW Films website. The films are no longer available (the distribution ended October 21st, 2005), However they are still viewable by the website YouTube[1].
Dark Horse Comics has published a comic adaptation based on the main character of the films.
Details
The first five BMW films:
Ambush
Directed by John Frankenheimer
Featured the BMW 7-Series
Chosen
Directed by Ang Lee
Featured the BMW 5-Series
The Follow
Directed by Wong Kar-wai
Featured the BMW 3-Series and the Z3 roadster
Star
Directed by Guy Ritchie (Madonna, as "The Star", is uncredited)
Featured the BMW M5
Powder Keg
Directed by Alejandro González I?árritu
Featured the BMW X5
The next three films:
Hostage
Directed by John Woo
Ticker
Directed by Joe Carnahan
Beat The Devil
Directed by Tony Scott
Nissan
Nissan tried to capitalize on the popularity of the BMW films by producing their own short film featuring their newly reintroduced 350Z. The film was titled The Run and was directed by John Bruno (also worked on True Lies, The Abyss and Terminator 2: Judgment Day). The film was shown in theaters before feature films in November 2002. It was deeply influenced by underground racing classics such as Getaway in Stockholm, which feature car mounted cameras as a high performance vechile speeds through a tight and stone paved European city in twilight. Nissan offered a DVD of the film for $9.95. However, The Run was never as popular as the BMW films.
Influences
The Transporter (2002), starring Jason Statham was based on the BMW's The Hire (Statham's character, Frank Martin, drove a 1999 BMW 750i in the first movie, and an Audi A8L W12 in the 2005 sequel)
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